It’s often said in cooking, that the trick is to use simple, quality ingredients to achieve perfection.  In this regard, pizza is a perfect example of this.  As long as the basics are done right i.e. good dough, good toppings and a good oven the results is usually a great form of fast food.  Furthermore, it provides a much healthier option than other forms of fast food.  The growth of the pizza delivery business in the USA is further testament to the fact that if you offer good, simple food and combine it with the convenience of a delivery service you have a great business, just think Pizza Hut :)